The New Zealand Government is trying to change the way it regulates media and online platforms to create a safer online environment for New Zealanders – but can it work? 

The New Zealand Government is seeking feedback on its review of the current regulatory system for media and online platforms. The objective of the review is to enhance protection for New Zealanders by reducing their exposure to harmful content, regardless of delivery method.

A massive global audience is predicted for the upcoming FIFA Women’s World Cup in Australia and New Zealand. Official advertisers and sponsors have paid substantial sums for exposure during the event. Other businesses may be thinking of ways to gain from the exposure that the event receives but without paying. New Zealand has laws stopping this “ambush” marketing and anyone not officially associated with the event will need to avoid falling foul of the laws.